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Electronic word of mouth (eWOM): How eWOM platforms...

Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgement

Lee, Mira, Youn, Seounmi
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Volume:
28
Year:
2009
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/S0265048709200709
File:
PDF, 299 KB
english, 2009
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