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Japanese headquarters' control over the marketing strategies of their UK subsidiaries∗
Wright, Len Tiu, Saunders, John, Doyle, PeterVolume:
6
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1990.9964128
Date:
January, 1990
File:
PDF, 811 KB
english, 1990