An Expert System for Promotion Budget Allocation to...

Journal of International Consumer Marketing 1994 / 08 Vol. 6; Iss. 3-4

An Expert System for Promotion Budget Allocation to International Markets

Rita, Paulo, Moutinho, Luiz
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Volume:
6
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v06n03_07
Date:
August, 1994
File:
PDF, 4.59 MB
english, 1994
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