A new direction for strategic alliance research in...

Journal of Strategic Marketing 1995 / 09 Vol. 3; Iss. 3

A new direction for strategic alliance research in marketing: organizational cognition

Noble ∗, Charles H., Stafford, Edwin R., Reger, Rhonda K.
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Volume:
3
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652549500000009
Date:
September, 1995
File:
PDF, 1.43 MB
english, 1995
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