The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective
Rindfleisch, Aric, Moorman, ChristineVolume:
65
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.65.2.1.18253
Date:
April, 2001
File:
PDF, 150 KB
english, 2001