Les lead-users en marketing : Interrogations et nouvelles...

Recherche et Applications en Marketing 2013 / 11 Vol. 28; Iss. 4

Les lead-users en marketing : Interrogations et nouvelles contributions psychometriques

Vernette, E., Beji-Becheur, A., Gollety, M., Hamdi-Kidar, L.
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Volume:
28
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.1177/0767370113500171
Date:
November, 2013
File:
PDF, 972 KB
french, 2013
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