Business Market Segmentation Procedure for Product Planning

Business Market Segmentation Procedure for Product Planning

Dowling, Grahame R., Lilien, Gary L., Soni, Praveen K
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Volume:
1
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1300/J033v01n04_03
Date:
January, 1994
File:
PDF, 3.36 MB
english, 1994
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