Managing Consumer Uncertainty in the Adoption of New...

Journal of Marketing Research 2008 / 06 Vol. 45; Iss. 3

Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Castaño, Raquel, Sujan, Mita, Kacker, Manish, Sujan, Harish
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Volume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.45.3.320
Date:
June, 2008
File:
PDF, 249 KB
english, 2008
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