The influence of alcohol on advertising perception and...

European Sport Management Quarterly 2014 / 03 Vol. 14; Iss. 2

The influence of alcohol on advertising perception and recall during a sports viewing experience

Ellert, Guido, Schafmeister, Guido, Mueller, Florian, Dallwig, Simon, Phelan, Sielle
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Volume:
14
Language:
english
Journal:
European Sport Management Quarterly
DOI:
10.1080/16184742.2014.884151
Date:
March, 2014
File:
PDF, 637 KB
english, 2014
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