Predicting which season ticket holders will renew and which...

European Sport Management Quarterly 2014 / 10 Vol. 14; Iss. 5

Predicting which season ticket holders will renew and which will not

McDonald, Heath, Karg, Adam J., Leckie, Civilai
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Volume:
14
Language:
english
Journal:
European Sport Management Quarterly
DOI:
10.1080/16184742.2014.944199
Date:
October, 2014
File:
PDF, 236 KB
english, 2014
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