Success factors of line extensions of fast‐moving consumer...

European Journal of Marketing 1999 / 06 Vol. 33; Iss. 5/6

Success factors of line extensions of fast‐moving consumer goods

Nijssen, Edwin J.
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Volume:
33
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569910262044
Date:
June, 1999
File:
PDF, 291 KB
english, 1999
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