A search for theoretical plurality in new product launch

Journal of Global Scholars of Marketing Science 2015 / 01 Vol. 25; Iss. 1

A search for theoretical plurality in new product launch

Calantone, Roger, Molina-Castillo, Francisco-Jose
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Volume:
25
Language:
english
Journal:
Journal of Global Scholars of Marketing Science
DOI:
10.1080/21639159.2014.980039
Date:
January, 2015
File:
PDF, 258 KB
english, 2015
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