Using Self-congruity and Ideal Congruity to Predict...

Journal of Euromarketing 1997 / 01 Vol. 6; Iss. 1

Using Self-congruity and Ideal Congruity to Predict Purchase Intention

Ericksen, Mary K.
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Volume:
6
Language:
english
Journal:
Journal of Euromarketing
DOI:
10.1300/j037v06n01_04
Date:
January, 1997
File:
PDF, 492 KB
english, 1997
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