Peak–End rule versus average utility: How utility...

Journal of Mathematical Psychology 2008 Vol. 52; Iss. 5

Peak–End rule versus average utility: How utility aggregation affects evaluations of experiences

Irina Cojuharenco, Dmitry Ryvkin
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Volume:
52
Year:
2008
Language:
english
Pages:
10
DOI:
10.1016/j.jmp.2008.05.004
File:
PDF, 1.98 MB
english, 2008
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