Competitive Advantage with New Product Development:...

Competitive Advantage with New Product Development: Implications for Life Cycle Theory

Nadeau, John, Casselman, R. Mitch
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Volume:
16
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652540802480894
Date:
December, 2008
File:
PDF, 138 KB
english, 2008
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