Fashion Store Personality: Scale Development and Relation...

Journal of Global Fashion Marketing 2011 / 05 Vol. 2; Iss. 2

Fashion Store Personality: Scale Development and Relation to Self-Congruity Theory

Willems, Kim, Swinnen, Gilbert, Janssens, Wim, Brengman, Malaika
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Volume:
2
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2011.10593083
Date:
May, 2011
File:
PDF, 5.56 MB
english, 2011
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