Combined effects of valence and attributes of e-WOM on...

Internet Research 2015 / 02 Vol. 25; Iss. 1

Combined effects of valence and attributes of e-WOM on consumer judgment for message and product

Jeong, Hyo-Jin, Koo, Dong-Mo
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Volume:
25
Language:
english
Journal:
Internet Research
DOI:
10.1108/IntR-09-2013-0199
Date:
February, 2015
File:
PDF, 455 KB
english, 2015
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