![](/img/cover-not-exists.png)
Convergence and Divergence: Developing a Semiglobal Marketing Strategy
Douglas, Susan P, Craig, C. SamuelVolume:
19
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.19.1.82
Date:
March, 2011
File:
PDF, 135 KB
english, 2011