Assessing customer retention strategies in mobile...

Assessing customer retention strategies in mobile telecommunications

Ribeiro Soriano, Domingo, Jyh‐Fu Jeng, Don, Bailey, Thomas
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Volume:
50
Language:
english
Journal:
Management Decision
DOI:
10.1108/00251741211266697
Date:
October, 2012
File:
PDF, 405 KB
english, 2012
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