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“Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes
Maurer Herter, Márcia, Pizzutti dos Santos, Cristiane, Costa Pinto, DiegoVolume:
42
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/ijrdm-03-2013-0066
Date:
September, 2014
File:
PDF, 481 KB
english, 2014