Public policy marketing: marketing exchange in the public...

European Journal of Marketing 2001 / 12 Vol. 35; Iss. 11/12

Public policy marketing: marketing exchange in the public sector

Buurma, Hans
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Volume:
35
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000006483
Date:
December, 2001
File:
PDF, 370 KB
english, 2001
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