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Product quality vs service quality in the mobile industry: Is there a dominant driver of customer intention to switch providers?
Peng, Xianghui, Scott, Rebecca, Prybutok, Victor, Sidorova, AnnaVolume:
7
Language:
english
Journal:
Operations Management Research
DOI:
10.1007/s12063-014-0093-x
Date:
December, 2014
File:
PDF, 388 KB
english, 2014