Corporate reputation, trait covariation and the averaging principle ‐ The case of the UK pensions mis‐selling scandal
Balmer, John M.T., Bennett, Roger, Gabriel, HelenVolume:
35
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560110382084
Date:
April, 2001
File:
PDF, 343 KB
english, 2001