Word-of-mouth marketing

European Journal of Marketing 2014 / 07 Vol. 48; Iss. 7/8

Word-of-mouth marketing

Groeger, Lars, Buttle, Francis
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
48
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-02-2012-0086
Date:
July, 2014
File:
PDF, 499 KB
english, 2014
Conversion to is in progress
Conversion to is failed