Managing a health crisis on Facebook: How the response...

Public Relations Review 2015 / 06 Vol. 41; Iss. 2

Managing a health crisis on Facebook: How the response strategies of apology, sympathy, and information influence public relations

DiStaso, Marcia W., Vafeiadis, Michail, Amaral, Chelsea
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Volume:
41
Language:
english
Journal:
Public Relations Review
DOI:
10.1016/j.pubrev.2014.11.014
Date:
June, 2015
File:
PDF, 789 KB
english, 2015
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