An Investigation of Promotional Mix Considerations for...

An Investigation of Promotional Mix Considerations for Mail-Order Prescriptions:

Strutton, David, Pelton, Lou E., True, Sheb L.
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Volume:
11
Language:
english
Journal:
Health Marketing Quarterly
DOI:
10.1300/J026v11n01_09
Date:
February, 1994
File:
PDF, 682 KB
english, 1994
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