Advertising client‐agency relationships

European Journal of Marketing 1996 / 08 Vol. 30; Iss. 8

Advertising client‐agency relationships

West, Douglas C., Paliwoda, Stanley J.
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Volume:
30
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569610130089
Date:
August, 1996
File:
PDF, 216 KB
english, 1996
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