Sport club brand personality scale (SCBPS): A new brand...

Journal of Brand Management 2014 / 11 Vol. 21; Iss. 7-8

Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs

Schade, Michael, Piehler, Rico, Burmann, Christoph
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Volume:
21
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2014.36
Date:
November, 2014
File:
PDF, 209 KB
english, 2014
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