Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference || Testing the Premise that Marketing Attitudes and Brand Orientation Correlate with Nonprofit Performance: Connecting Research and Practice
Deeter-Schmelz, Dawn R.Volume:
10.1007/97
Year:
2015
Language:
english
DOI:
10.1007/978-3-319-11797-3_55
File:
PDF, 192 KB
english, 2015