Communicating the World Heritage brand: visitor awareness...

Communicating the World Heritage brand: visitor awareness of UNESCO's World Heritage symbol and the implications for sites, stakeholders and sustainable management

King, Lisa M., Halpenny, Elizabeth A.
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Volume:
22
Language:
english
Journal:
Journal of Sustainable Tourism
DOI:
10.1080/09669582.2013.864660
Date:
July, 2014
File:
PDF, 255 KB
english, 2014
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