The Incumbent’s Curse? Incumbency, Size, and Radical...

Journal of Marketing 2000 / 07 Vol. 64; Iss. 3

The Incumbent’s Curse? Incumbency, Size, and Radical Product Innovation

Chandy, Rajesh K., Tellis, Gerard J.
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Volume:
64
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.64.3.1.18033
Date:
July, 2000
File:
PDF, 172 KB
english, 2000
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