Construal Level Theory of Mobile Persuasion

Media Psychology 2013 / 07 Vol. 16; Iss. 3

Construal Level Theory of Mobile Persuasion

Katz, Sherri Jean, Byrne, Sahara
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Volume:
16
Language:
english
Journal:
Media Psychology
DOI:
10.1080/15213269.2013.798853
Date:
July, 2013
File:
PDF, 1.37 MB
english, 2013
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