Strategic Management of Expectations: The Role of...

Journal of Marketing Research 2001 / 08 Vol. 38; Iss. 3

Strategic Management of Expectations: The Role of Disconfirmation Sensitivity and Perfectionism

Kopalle, Praveen K., Lehmann, Donald R.
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Volume:
38
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.38.3.386.18862
Date:
August, 2001
File:
PDF, 82 KB
english, 2001
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