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Strategic Management of Expectations: The Role of Disconfirmation Sensitivity and Perfectionism
Kopalle, Praveen K., Lehmann, Donald R.Volume:
38
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.38.3.386.18862
Date:
August, 2001
File:
PDF, 82 KB
english, 2001