Marketers' perceptions of the implementation difficulties of multichannel marketing
Valos, Michael John, Polonsky, Michael, Geursen, Gus, Zutshi, AmbikaVolume:
18
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2010.497845
Date:
August, 2010
File:
PDF, 145 KB
english, 2010