How professional service firms compete in the market: an...

Journal of Marketing Management 2010 / 04 Vol. 26; Iss. 1-2

How professional service firms compete in the market: an exploratory study

Amonini, Claudia, McColl-Kennedy, Janet R., Soutar, Geoffrey N., Sweeney, Jillian C.
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Volume:
26
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/02672570903534662
Date:
April, 2010
File:
PDF, 223 KB
english, 2010
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