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Life could be so easy: the convenience effect of round price endings
Wieseke, Jan, Kolberg, Anika, Schons, Laura MarieVolume:
44
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-015-0428-7
Date:
July, 2016
File:
PDF, 581 KB
english, 2016