The Social Influence of Brand Community: Evidence from...

The Social Influence of Brand Community: Evidence from European Car Clubs

René Algesheimer, Utpal M. Dholakia and Andreas Herrmann
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
69
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162054
Date:
July, 2005
File:
PDF, 2.34 MB
english, 2005
Conversion to is in progress
Conversion to is failed