![](/img/cover-not-exists.png)
Optimal Advertising Policies for Diffusion Models of New Product Innovation in Monopolistic Situations
Engelbert Dockner and Steffen JørgensenVolume:
34
Language:
english
Journal:
Management Science
DOI:
10.2307/2632189
Date:
April, 1988
File:
PDF, 1.51 MB
english, 1988