The loss of the marketing department’s influence: is it...

Journal of the Academy of Marketing Science 2015 / 1 Vol. 43; Iss. 1

The loss of the marketing department’s influence: is it really happening? And why worry?

Homburg, Christian, Vomberg, Arnd, Enke, Margit, Grimm, Philipp H.
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Volume:
43
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-014-0416-3
Date:
January, 2015
File:
PDF, 298 KB
english, 2015
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