[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Creating and Delivering Value in Marketing || The Process of Establishing Brand Relationships: Antecedents and Outcomes
Spotts, Harlan E.Volume:
10.1007/97
Year:
2015
DOI:
10.1007/978-3-319-11848-2_28
File:
PDF, 151 KB
2015