Toward a Bakhtinian typology of ambient advertising

Journal of Marketing Communications 2014 / 07 Vol. 20; Iss. 4

Toward a Bakhtinian typology of ambient advertising

Karimova, Gulnara Z.
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Volume:
20
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2012.684066
Date:
July, 2014
File:
PDF, 543 KB
english, 2014
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