The Marketing Effectiveness of Social Media in the Hotel...

Journal of Hospitality & Tourism Research 2015 / 05 Vol. 39; Iss. 2

The Marketing Effectiveness of Social Media in the Hotel Industry: A Comparison of Facebook and Twitter

Leung, X. Y., Bai, B., Stahura, K. A.
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Volume:
39
Language:
english
Journal:
Journal of Hospitality & Tourism Research
DOI:
10.1177/1096348012471381
Date:
May, 2015
File:
PDF, 785 KB
english, 2015
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