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Improving the Effectiveness of Fundraising Messages: The Impact of Charity Goal Attainment, Message Framing, and Evidence on Persuasion
Das, Enny, Kerkhof, Peter, Kuiper, JoyceVolume:
36
Language:
english
Journal:
Journal of Applied Communication Research
DOI:
10.1080/00909880801922854
Date:
May, 2008
File:
PDF, 136 KB
english, 2008