Marketing Management Concepts Yesterday and Today

Journal of Marketing 1967 / 01 Vol. 31; Iss. 1

Marketing Management Concepts Yesterday and Today

Londe, Bernard J. La, Morrison, Edward J.
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Volume:
31
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1249294
Date:
January, 1967
File:
PDF, 239 KB
english, 1967
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