The multidimensianl nature and brand impact of user-generated ad parodies in social media
Vanden Bergh, Bruce G., Lee, Mira, Quilliam, Elizabeth T., Hove, ThomasVolume:
30
Year:
2011
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-30-1-103-131
File:
PDF, 223 KB
english, 2011