Argentine Consumers' Perceptions of the U.S. Brand...

Latin American Business Review 2012 / 10 Vol. 13; Iss. 4

Argentine Consumers' Perceptions of the U.S. Brand Personality

Rojas-Méndez, José I., Papadopoulos, Nicolas
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Volume:
13
Language:
english
Journal:
Latin American Business Review
DOI:
10.1080/10978526.2012.749113
Date:
October, 2012
File:
PDF, 126 KB
english, 2012
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