High‐tech corporate branding: lessons for market research...

Qualitative Market Research / An International Journal 2004 / 06 Vol. 7; Iss. 2

High‐tech corporate branding: lessons for market research in the next decade

Schoenfelder, Julie, Harris, Phil
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Volume:
7
Language:
english
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/13522750410530002
Date:
June, 2004
File:
PDF, 372 KB
english, 2004
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