The impact of a celebrity endorser’s credibility on...

Journal of Brand Management 2014 / 11 Vol. 21; Iss. 7-8

The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation

Dwivedi, Abhishek, McDonald, Robert E, Johnson, Lester W
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Volume:
21
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2014.37
Date:
November, 2014
File:
PDF, 278 KB
english, 2014
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