Brand Licensing: What Drives Royalty Rates?

Journal of Marketing 2013 / 09 Vol. 77; Iss. 5

Brand Licensing: What Drives Royalty Rates?

Jayachandran, Satish, Kaufman, Peter, Kumar, V., Hewett, Kelly
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
77
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.11.0145
Date:
September, 2013
File:
PDF, 159 KB
english, 2013
Conversion to is in progress
Conversion to is failed