How Consumer Heterogeneity Muddles the International...

How Consumer Heterogeneity Muddles the International Advertising Debate

Koslow, Scott, Costley, Carolyn
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Volume:
29
Year:
2010
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/S0265048710201130
File:
PDF, 269 KB
english, 2010
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